The Entrepreneur Years
During that study, I followed the minor entrepreneurship. The setup was simple: build a business in six months and get graded on the success of it. Literally just that, make it work. We ended up winning the title of ‘best business’ out of the whole group, and that gave me the confidence to keep going.
Right after graduation, we continued with the agency. We didn’t even have a developer at first, so we built our first few websites with WordPress. Menno and I started the business and shortly after Sem (a good friend of mine) joined as well. That’s how we started Avocado Media, and a few years later we rebranded it to Clarity. That name felt more aligned with who we were and how we worked. We built it up for nine years, hired our first developers, hit revenue goals, and built a culture we were proud of.
Making the Jump to Pionect
Last year, we started talking to Egbert from Pionect. We were in touch with a few companies, but his vision made the most sense to us, especially the idea of opening a second office in Amsterdam. We could stay close to our clients, keep the momentum going, and become part of something bigger. So he took over some clients and our office, and I joined Pionect in a management role at the start of this year.
The shift from running your own business to working in someone else’s is real. Not in a bad way, just different. You’re used to calling all the shots, and now you’re part of a bigger team. But I’ve found my rhythm. I still get a lot of freedom to contribute ideas and shape things, which is important to me. At first, I focused a lot on internal operations, but now I’m putting more time into customer success: how to keep clients happy long after a project ends.